Citizens of the public should not feel pressured to contribute to charitable causes. The CEO of Save the Children believes this area needs improvement. Organizations rely on the support of volunteers and those who give money. These types of relationships rely on the principles of respect and shared trust. Implementing regulations may be a step in the right direction. The advertising industry has the Advertising Standards Association. Something similar for charities may help to hold these organization more accountable for their methods.
Save the Children recently launched their Supporter Promise which helps donors choose how they want to contribute thus diminishing unnecessary methods of donor targeting. This organization has a history of over 95 years and places a strong emphasis on their contributors and the types of relationships that are sustained with them. The Promise ensures the public that they will not receive cold calls and that their contact information will not shared. Save the Children allows individuals to indicate how they want to be reached and they ensure that is the only method they will take to get in touch.
2014 was a year where many children needed assistance. The numbers were higher than years prior. A yearly report shared that 97 emergency situations took place in 54 countries. One example of an urgent situation included the Ebola outbreak in South Sudan and Sierra Leone where treatment centers were critical. The goal of Save the Children is to keep children alive and away from life threatening causes that can be avoided. Also, this charity wants all children to be exposed to educational opportunities. The involvement of the community is paramount, therefore these new regulations should help maintain the positive relationships that helped shape and sustain Save the Children over the years.
To read more, visit The Guardian here.