Participating in charitable efforts is an important aspect of running a family business. This may mean giving money or time to a cause. By having a focus in philanthropy, the business can thrive in several areas.
According to a survey administered by EY and Kennesaw State University, statistics show that philanthropy is a part of family business in several ways. First, of the world’s largest family businesses, 81% practice philanthropy. The amount that have a family foundation is 47% and 37% want to contribute more to causes.
Families can use their engagement in philanthropic efforts to tighten their bond and continue valued traditions through generations. Philanthropy is valuable because it shows the world the key things that are important to that family.This type of work also encourages people who aren’t tied into the business to get involved. It may also be a part of displaying pertinent beliefs that could be tied to religion, for example.
Philanthropy is an area of life that encourages the involvement of everyone. Anyone with an interest can make an impact and is welcome. It also shows that the company is contributing to the future of the world of which it is a part. For younger members of the family, core principles that philanthropy offers may include training for their future and the chance to understand business matters. They will be able to explore these things outside of the perhaps strict guidelines set up by their parents.
The Rockefeller Foundation is a good example of this overall idea. For a family that became recognized over 100 years ago, this foundation is a means for all the members to contribute to society together. To learn more about the potential difference families can make in their business, they should research impact investing. This idea stems from philanthropy and some of its torchbearers include the Rockefeller Family.
More information can be found from Forbes online here.